Guides

Practical guides to being found in AI answers. We cite vendor documentation for facts about their products, and we do not promise results.

• How to Check If ChatGPT Recommends Your Business
  A step-by-step way to test whether ChatGPT names your business for the questions customers ask, and how to read the results honestly.
• How to Get Your Business Mentioned in ChatGPT
  Practical steps that improve the inputs ChatGPT's search uses: crawler access, clear website facts, and trustworthy third-party listings. No promises, just what you control.
• Google AI Overviews for Local Businesses
  What Google says about AI Overviews, why they appear for only some searches, and what a local business can do about its presence in them.
• How Perplexity Chooses Its Sources
  What is publicly known about how Perplexity finds and cites pages, which crawlers it uses, and how a small business can make itself citable.
• How to Appear in Gemini Answers
  How Gemini uses Google Search to ground answers, which Google controls matter, and the steps a small business can take to be found.
• Does Claude Search the Web? How It Picks Sources
  What Anthropic documents about Claude's web search and crawlers, what is not public, and how a business can check and improve its chances of being cited.
• robots.txt for AI Crawlers
  Which AI crawlers exist, what each is for, how to allow or block them in robots.txt, and common mistakes that make a business invisible.
• llms.txt Explained
  What llms.txt is, how the proposed format works, whether it helps, and a template you can adapt for your business site.
• LocalBusiness Schema for AI Search
  How to add LocalBusiness JSON-LD that matches your page, with a template, field-by-field notes, and the mistakes to avoid.
• GEO vs SEO: What Changes for a Small Business
  A plain-language comparison of traditional SEO and generative engine optimization, what really overlaps, and where the work differs.