# Positioning and Messaging System

## Category

**Agent-native SEO intelligence platform**

SearchSignal combines an SEO application, MCP server, and authenticated HTTP API so AI tools can retrieve current project evidence directly.

## Positioning statement

For developers, agencies, founders, and publishers who use AI to research or ship growth work, SearchSignal is the agent-native SEO intelligence layer that makes live audits, keyword research, competitor gaps, rankings, backlinks, and prioritized opportunities callable from the environment where work happens. Unlike dashboard-only SEO tools, SearchSignal removes the manual export-and-explain handoff between analysis and execution.

## One-sentence description

SearchSignal gives Cursor, Claude, ChatGPT, Windsurf, VS Code, and custom agents live access to the SEO evidence they need to prioritize and deliver work.

## 25-word description

SearchSignal connects AI agents to live audits, keyword research, competitors, rankings, backlinks, and prioritized SEO opportunities through MCP and HTTP APIs.

## 50-word description

SearchSignal is an agent-native SEO platform and MCP server. Create one token, connect Cursor, Claude, ChatGPT, Windsurf, VS Code, or your own agent, and retrieve live audits, search demand, competitor gaps, rankings, backlinks, and project-ready next actions without copying dashboard data into prompts.

## 100-word description

SearchSignal is the search-intelligence layer for AI agents. It combines technical and on-page audits, prioritized opportunities, keyword research, competitor analysis, Search Console context, rank tracking, backlinks, content workflows, an MCP server, and an authenticated HTTP API. Teams create one token and connect the AI environment they already use—Cursor, Claude, ChatGPT, Windsurf, VS Code, or a custom agent. The model can then retrieve current project evidence when it needs it, produce a reviewable plan, and move the result into code, content, or client delivery. The dashboard remains available for setup and review, but it is no longer the only place the work can happen.

## Message hierarchy

### Level 1: Outcome

**Turn any AI agent into an SEO operator.**

### Level 2: Mechanism

One token connects your AI stack to live SearchSignal data through MCP or Bearer HTTP.

### Level 3: Capability

Audits, opportunities, keyword intelligence, competitor gaps, rankings, backlinks, Search Console, briefs, and content workflows.

### Level 4: Workflow

Connect → ask → retrieve evidence → prioritize → build → verify.

### Level 5: Plan

Start free. Add licensed metrics, live backlinks, deeper crawls, and higher limits on Pro.

## Primary proof statements

Use only statements that can be demonstrated in production:

- One token supports the documented client connection paths.
- MCP and API access are available on the Free plan.
- A user can retrieve a latest audit, opportunities, keyword research, or a workspace briefing from a connected agent.
- The dashboard is optional after setup for users who prefer agent-first operation.
- Pro adds licensed metrics, live backlink data, deeper audits, and higher daily limits.

## Objection handling

### “I already have an SEO tool.”

SearchSignal does not need to replace every data source on day one. Its advantage is making the current workspace callable from the AI environment doing the research or implementation. Evaluate the handoff, not just the number of charts.

### “Can’t I paste an export into ChatGPT?”

You can, but the export is static, manually selected, and detached from the project. SearchSignal lets the agent retrieve the current, authorized evidence it needs and follow up for detail.

### “Will it automatically change my site?”

SearchSignal supplies search intelligence. Changes depend on the connected agent’s permissions and delivery tools. Start read-only, require a plan, and add narrow write access only where the workflow is tested.

### “Is it only for developers?”

Developers get the most direct code handoff, but agencies, founders, and publishers benefit from the same evidence layer for briefs, prioritization, reporting, and editorial decisions.

### “Why is there still a dashboard?”

People still need a place to create projects, review data, manage tokens, approve decisions, and understand the workspace. The difference is that the dashboard is not a data prison.

## Homepage copy ladder

1. Eyebrow: SEO MCP server + AI SEO platform
2. Headline: Turn any AI agent into an SEO operator.
3. Support: One SearchSignal token gives the AI stack live access to audits, keywords, competitors, rankings, backlinks, and prioritized next actions.
4. Primary CTA: Start free — get your token
5. Secondary CTA: See how connection works
6. Proof row: No credit card · MCP + HTTP API on Free · Dashboard optional after setup

## CTA library

### Acquisition

- Start free — get your token
- Create a free workspace
- Connect your AI
- See the two-minute setup
- Explore the platform

### Activation

- Create token
- Copy client config
- Test connection
- Pull latest audit
- Build workspace pack

### Expansion

- Add licensed metrics
- Unlock live backlinks
- Increase crawl depth
- Raise daily research limits
- Upgrade to Pro

### Education

- Read the SEO MCP guide
- Open developer docs
- See the Cursor workflow
- Study the agentic SEO loop
- Review API architecture

## Headline bank

- Your AI is only as current as the data it can retrieve.
- Stop moving SEO into chat by hand.
- Put search evidence in the build loop.
- One token. Every client. The same live workspace.
- The dashboard is optional. The evidence is not.
- From audit to implementation without the export gap.
- Give the model the facts before asking for the plan.
- Search intelligence your agent can actually call.
- Build from current evidence, not generic SEO memory.
- Prioritize before you generate.

## Claim discipline

Never guarantee rankings, clicks, traffic, revenue, indexing, or a specific time to result. Use “estimated,” “observed,” “current,” “licensed,” “derived,” and “sample” accurately. State data freshness and plan limits where they affect the decision.
