# SearchSignal Activation Email Sequence

The sequence should be triggered by product state. Stop sending a step once the user completes it.

## Email 1 — Account created, no project

**Subject:** Add one site. Build the workspace your AI can retrieve.

Your SearchSignal account is ready. The fastest path to value is to add one domain, run the first audit or keyword exploration, and create enough workspace context for a useful agent briefing.

**CTA:** Add your first project

## Email 2 — Project exists, no token

**Subject:** Your workspace is ready for an AI connection

You have project evidence in SearchSignal. Create one token to make that workspace available to Cursor, Claude, Windsurf, VS Code, ChatGPT-based workflows, or your own HTTP agent.

The token is sensitive. Store it in the approved client credential location and never put it in public code or screenshots.

**CTA:** Create token

## Email 3 — Token exists, no successful call

**Subject:** Finish the two-minute connection

Choose the client you use most, copy the generated configuration, restart or refresh the client if required, and ask for a workspace pack.

Suggested first prompt:

> Give me a workspace pack for the current project. State freshness and coverage first, identify the primary bottleneck, and recommend the next three actions by impact, effort, confidence, and verification path.

**CTA:** Open client setup

## Email 4 — First call succeeded

**Subject:** Your AI can see the workspace. Now give it a real job.

The connection is live. Choose one practical workflow:

- turn the latest audit into a file-by-file plan;
- map a keyword set without cannibalization;
- identify the highest-confidence competitor gap;
- produce the weekly evidence briefing;
- verify a recently shipped change.

**CTA:** Open prompt recipes

## Email 5 — Active Free user approaching a real limit

**Subject:** Upgrade for deeper data—not a different workflow

You are already using the SearchSignal operating loop. Pro is useful when licensed Google metrics, live backlink data, larger audits, or higher daily capacity would change what you can accomplish.

Keep the upgrade explanation tied to the limit or data feature the user actually reached.

**CTA:** Compare Free and Pro

## Email 6 — Inactive after first value

**Subject:** Ask SearchSignal one question this week

The easiest habit is a weekly workspace briefing. Ask what changed, what matters now, and which one action has the best impact-to-effort ratio.

**CTA:** Open your workspace

## Deliverability and privacy rules

- Send only to accounts with an appropriate messaging basis.
- Include preference and unsubscribe controls where required.
- Never put a token, private prompt, customer finding, or sensitive domain detail in email.
- Do not imply an action happened when product telemetry does not confirm it.
